WatWave Media

Real businesses. Real customers.

A few of the small and mid-sized businesses we’ve helped grow.

32%
Revenue growth

Hair Extensions · Google Ads

$0 start-up fees

32%
revenue growth

Hair Extensions · Google Ads

$0 start-up fees

Lina's Locks · Hair extensions

32% revenue growth in year one.

Lina’s Locks has been a go-to studio for premium, natural-looking hair extensions since 2010 — building its name on show-stopping before-and-after transformations and a loyal client base that books well in advance.

The craft was never the problem. New clients, though, mostly arrived by word of mouth. Plenty of people nearby were searching for extensions, tape-ins, and consultations — Lina’s just wasn’t showing up in front of them at the moment they were ready to book.

WatWave Media built and managed a Google ad campaign around those high-intent searches, pointed them at a conversion-focused page that let the transformations do the talking, and tracked every consultation request back to the dollar.

The result: 32% revenue growth in the first year and a steady, predictable stream of new consultations — no more relying on just referrals alone.

32%

revenue growth, year one

15+

years in business

$0

start-up fees

2.3×
More booked jobs

M. Durbin Plumbing Solutions · Google Ads

$0 start-up fees

2.3×
More booked jobs

M. Durbin Plumbing Solutions · Google Ads

$0 start-up fees

M. Durbin Plumbing Solutions · Plumbing & hydronics

2.3× more booked jobs in two months.

Mike Durbin started M. Durbin Plumbing Solutions in 2014 out of an old 2006 van. A decade later, “Durbs” leads a team of eight across Waterloo Region, specializing in the work he loves most — big custom homes, multi-residential new builds, and complex hydronic and boiler systems.

His reputation was rock-solid, but the pipeline still leaned heavily on referrals. Durbin wanted a steady flow of the right jobs — and as he puts it, the bigger the job, the better.

WatWave Media launched a Google Ads campaign built around his specialties.

Within two months, booked jobs had more than doubled — 2.3× — with higher-value commercial inquiries that fit his focus.

2.3×

more booked jobs

8

person team

2014

in business since

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